This January, before Retail’s Big Show, the Vendors in Partnership (VIP) Awards will recognize solution providers and retail partners who power the retail ecosystem.

VIP Awards co-founder Vicki Cantrell said that the special aspect of the night is more about the coming together of an industry, rather than each individual winner.  

“It’s about networking with everyone no matter who you are. It’s a celebration of a cohort who has not been celebrated,” Cantrell said.  

“This provides a way to show real partnership authenticity, and as such, we are excited to announce that Reach Partners LLC will be partnering with the VIP Awards.”

With support from the National Retail Federation (NRF), and in partnership with Reach Partners, the VIP Awards will take place in New York City at Gotham Hall.

Reach Partners Managing Partner, CEO and long-time retail guru, Ashlee Aldridge, emphasized the importance of industry collaboration. 

“Reach’s partnership with VIP Awards is based on our core belief that to deliver transformative results, businesses need to cultivate teams who have established deeper relationships beyond the company/vendor norm, and that have a heightened focus on shared outcomes. 

“VIP Awards is committed to highlighting such successes. We are proud to be a part of this movement.”  

Some of the awards up for grabs in 2024 include Best Unified Customer Experience, Best Sustainability Initiative, Best Business Intelligence and Analytics Platform, and the coveted Partner of the Year.  

Now in its second year, The Retail Transformation of the Year Award, will recognize a retailer. This award focuses on those who are successfully transform their business, delivering sustainable change and measurable results. Transformation does not happen without strong collaboration, and we are proud to highlight those partnerships.

Nominations are now open, submit your entry here and then join us on the evening of January 12, 2024 as we celebrate the solution providers that power our industry, tickets are available here.